Cash Plus, Inc. today announced the launch of its new Cash Plus TV™ in-store video program. Dubbed “smile-maker technology” because of its unique, custom-developed programming, the system has been a big hit with customers in the two Anaheim, CA Cash Plus retail locations where it was initially tested.
“It was pretty mind-boggling to observe customer reactions on the first day,” said Craig Wells, President and CEO of Tustin-based Cash Plus, Inc., the parent franchise company. “Their smiles and chuckles — plus the occasional full-on belly-laugh — told me we had a big customer-service hit on our hands. I couldn’t help grinning just watching them.”
While other retailers have installed television in their facilities, what makes Cash Plus TV truly unique is its proprietary programming. The specially developed DVDs feature a dizzying array of entertaining video segments presented on high quality big screen TV monitors. Said Wells, “We focused on presenting a wide variety of eye-catching, humorous material that most people have never seen before, and this bold, wacky approach is obviously a big part of the appeal. We even made the brief segments about our ‘giving back to the community’ initiatives and our products and services light-hearted and entertaining.”
Customer comments have been universally supportive, ranging from “Nowthat’s entertainment!” to “You gave me another reason to come here; the videos kept the kids busy so I could fill out my paperwork.” Another frequent theme has been that customers wished they could stay around just so they could watch more of it.
With the resounding success of the two pilot installations, Cash Plus TV is now rolling out to Cash Plus lobbies across the nation. “While it may appear on the surface that our business is basically about cashing checks and making small short-term loans, the truth is that it’s really all about delivering a great customer experience. It’s incredibly important, which is why we developed our Kings & Queens™ system for delivering superior customer service some years back. Now Cash Plus TV is going to raise the bar again by adding a whole new dimension to superior customer experience,” said Wells.